UK insurance lead generation specialists

High-intent insurance leads.

Built to quote. Built to convert.

QuoteFlo creates highly targeted inbound lead-generation campaigns for insurance businesses. From mainstream products to specialist risks, we put you in front of people actively searching for cover — then build the journey that turns that demand into genuine quote enquiries.

Live enquiry flow Active
  1. 01
    Search / Social / Display
  2. 02
    Targeted landing page
  3. 03
    Qualified enquiry
  4. 04
    Quote
  5. 05
    Customer
New enquiryjust now

Static Caravan Insurance · Cornwall

Owner-occupiedRenewal in 21 daysQualified

15+

Years in insurance lead generation

1,000s

Of inbound quote enquiries

Dozens

Of insurance verticals

Brokers → Brands

From specialist brokers to major UK insurers

Insurance is different

Insurance lead generation isn't just PPC.

Insurance is one of the most competitive and complex markets in digital acquisition. The keyword is only the beginning.

The campaign has to connect the right audience, search intent, proposition, landing page, qualification journey and follow-up process.

Generating enquiries your business actually wants to quote.

  1. 01

    Audience

  2. 02

    Intent

  3. 03

    Message

  4. 04

    Landing Page

  5. 05

    Qualification

  6. 06

    Enquiry

Built around your insurance product

From mainstream cover to specialist risks.

We've generated enquiries across a wide range of personal and commercial insurance markets, including:

Motor

Insurance

Commercial Vehicle

Insurance

Motor Trade

Insurance

Taxi

Insurance

Fleet

Insurance

Young Driver

Insurance

Caravan

Insurance

Static Caravan

Insurance

Park Home

Insurance

Property

Insurance

Landlord

Insurance

Commercial Property

Insurance

Business

Insurance

Liability

Insurance

Tradesman

Insurance

Professional

Insurance

Specialist Vehicle

Insurance

High-Risk / Non-Standard

Insurance

Have a specialist insurance product? Talk to us. Chances are we've either worked in the market before or understand how to build an acquisition model for it.

DISCUSS YOUR INSURANCE PRODUCT

We don't just deliver traffic

Clicks don't pay the bills.
Customers do.

The objective isn't simply to make an ad perform. It's to create the entire journey between someone looking for insurance and your team having the opportunity to quote them.

1Stage 1/6

Find the demand

Identify where prospective customers are actively looking for cover.

2Stage 2/6

Capture the intent

Build targeted campaigns around specific insurance products, audiences and buying situations.

3Stage 3/6

Create the journey

Develop focused landing pages and quote-enquiry journeys designed around that particular insurance market.

4Stage 4/6

Qualify the enquiry

Capture the information required to distinguish genuine opportunities from poor-fit enquiries.

5Stage 5/6

Deliver the lead

Send enquiries directly into your agreed sales process.

6Stage 6/6

Optimise for outcomes

Use real enquiry and quote data to continually improve campaign performance.

QuoteFlo quote journeys

Don't just generate the lead.
Build the journey to the quote.

Getting someone to enquire is only the beginning. QuoteFlo designs and builds bespoke multi-step insurance quote journeys that break complex insurance questions into simple steps — reducing friction and maximising completed quote submissions.

More engagement. More completed journeys. More opportunities to quote.

  1. 1Targeted advertising
  2. ↓ Most lead generation stops here
    2Enquiry
  3. 3Multi-step quote journey
  4. 4Quote submitted
  5. 5Customer
QuoteFlo keeps going →
Step 2 of 540%
About You ✓→Your Vehicle→Your Cover→Details→Quote

Tell us about your vehicle

What type of vehicle do you need to insure?

Takes about 2 minutes · No obligation

01

Bespoke to your product

Built around the specific insurance questions, qualification criteria and information your business needs.

02

Multi-step & mobile-first

Complex quote forms transformed into simple, progressive journeys designed around how customers actually interact online.

03

Built for conversion

Every stage is designed to reduce unnecessary friction, maintain momentum and create more opportunities to quote.

From click. To enquiry. To quote.

Whether QuoteFlo generates the enquiries or you already have an established source of leads, we can design and build the journey that happens next.

DISCUSS YOUR QUOTE JOURNEY →

Acquisition channels

Find demand wherever it exists.

We're not tied to one platform. Campaigns use whichever channels suit the insurance product and audience — the goal is quote enquiries, not ad management.

G

Google Ads

Capture people actively searching for insurance and ready to obtain a quote.

M

Microsoft Ads

Reach additional high-intent search audiences and demographic segments that can perform particularly strongly for certain products.

f

Meta

Generate demand and enquiries through highly targeted Facebook and Instagram campaigns.

D

Display

Reach defined audiences with targeted propositions across relevant digital environments.

L

Landing Pages

Purpose-built insurance landing pages and enquiry journeys designed around conversion — not a generic website.

The QuoteFlo difference

15+ years learning what makes insurance customers respond.

Insurance campaigns behave differently from almost every other sector. Different products have different buying triggers, qualification requirements, customer values and sales cycles.

That experience matters.

01

Insurance specialists

More than 15 years dedicated to generating insurance enquiries.

02

High-intent acquisition

Campaigns designed to find people genuinely in-market for insurance.

03

Purpose-built journeys

Landing pages and enquiry funnels created around individual insurance products.

04

Commercial optimisation

Measured beyond clicks and form fills — lead quality, quotes and acquisition inform optimisation wherever client data is available.

Built for different insurance businesses

Whether you need 20 leads or 2,000.

20+ enquiries / month

Specialist brokers

Generate enquiries for a particular insurance niche without needing an internal acquisition team.

200+ enquiries / month

Growing insurance businesses

Build predictable acquisition campaigns that can expand as quoting capacity grows.

2,000+ enquiries / month

Established insurance brands

Develop additional channels, propositions, audiences or specialist campaigns alongside existing marketing activity.

The model scales around your product, economics and appetite — not an arbitrary marketing package.

How we start

Start with the economics.

Before launching anything, we work through the numbers with you — then decide together whether there's a viable opportunity to build and scale an inbound acquisition campaign.

Opportunity assessment9 inputs
  • 01The insurance product
  • 02Target customer
  • 03Geographic coverage
  • 04Average policy value
  • 05Conversion rate
  • 06Customer value
  • 07Quoting capacity
  • 08Existing acquisition performance
  • 09Acceptable cost per enquiry / acquisition

Let's talk

Looking for more insurance enquiries?

Whether you're an established insurer, growing brokerage or specialist in a particular niche, let's look at where the demand exists and how QuoteFlo can help you capture it.

Tell us the insurance product, where you operate and what you'd like to achieve.

More of the right people.
Asking you for a quote.

Which insurance sector do you operate in?
Enquiries per month (approx.)

We'll use your details to respond to your enquiry. See our Privacy Policy for details about how we use your information.